Final Paper Submission Guideline:
April 6th, Individual Assignment:
1.Please create a Mnemonic, graphic or text, whichever is most useful for you, for each of the topics we covered in the course. These mnemonics are for your benefit, and should reflect your understanding of the concepta. Be as creative as you wish.
2. Please read and explore all the links posted under the Balanced Score Card and Strategic Maps tab.
March 30th Team Assignment:
Read all the content posted under the Resource Based View:
The lesson from these readings is about aligning strategy with resources (tangible and intangible)..specially, how an organization’s Architecture (org.structure), Routines (processes) and Culture must align with its strategy for a company to have a cohesive strategic plan that works. This analysis is known as ARC analysis.
Read and analyze the “Philips versus Matsusshita: A New Century, a New Round” case.
Suggestion: Have some members of your team analyze the case from Matushita’s perspective and others from Philips” perspective, and then as a team compare and contrast the two companies ARCs. And, summarize your findings.
March 23rd Individual Assignment:
Watch this Youtube video from Japan on Pie chart of market share in the video game industry.. Entertaining!!
Please go to the Network Effects tab and
1)Go through the lecture slides
3)Read the articles posted
4)Read additional articles bookmarked in Delicious (link is embedded)
5)Read articles/presentations on the Free Economy (very interesting and innovative new business models)
Apply these readings to the 3 DO case. Analyze the 3DO case based on all that you have learnt so far in this course PLUS the learnings from the readings suggested above. You are to be Trip Hawkins, founder and CEO, of 3 DO. 3 DO failed in the market place. You are to analyze why 3 DO failed and what it should have done differently to succeed.
In analyzing this case recognize that 3DO was a new entrant in an established industry with market leaders Sony, Nintendo and Sega engaged in a fierce battle. Like the P&G case to “play the game of strategy”, you have to understand the Video Game Industry value chain, the key players in the chain; you have to understand the consumer (“gamers”); the product, the technology and the processes involved in bringing a vidoe game and a console to market.
Hint: For 3DO to have succeeded they had to innovate on several fronts–new product, new technology, new ways to partner AND a NEW BUSINESS MODEL.
Best of the mid-term submissions:
Team Assignment for March 16th:
Composite slides from the Team submissions of the Disposable Diaper Case analysis:
Each team to pick either P&G or Kimberly-Clark to be “their” company, and analyze the Disposable Diaper case from that perspective. You are to act as the General Manager of the Disposable Diaper business for your company, and do a PEST, Industry Analysis, Value Chain analysis, Competitive analysis, Porter’s 5 Forces analysis. The objective and focus of this section of the analysis is to identify and quantify the size of THE Opportunity that you see for your business unit.
Then focus on and identify all the incumbency advantages that P&G has, and quantify (the best you can) the effect of each advantage on P&G’s unit cost of producing a diaper versus competition.
If you are Kimberly-Clark you will do all of the above and then clearly identify and detail what strategy KC used to gain market share on P&G despite P&G’s enormous incumbency advantages.
Whether you are P&G or KC you should also explain (briefly) why so many other companies found this category important to enter, and why most failed.
This Case has detailed information on the value chain, from raw material, R&D, manufacturing, distribution, retailing to the end-consumer, and for each element in this value chain there is enough information to extract the role that each plays in formulating the strategy for each of the brands, and how each of these activities fit into a coherent strategy for the brand.
All the data that you need for your analysis are in the Case, you do not need to search for additional data.
As budding strategists you should find this case exciting. There is a huge emerging market (Big opportunity), the market is predictable; players all along the value chain-raw material providers, manufacturers and retailers–see an opportunity to enter this market with their own labels (disintermediating others); each player pursues a strategy leveraging its own core capabilities with very different outcomes; the market evolves over time with many entrants and a highly competitive landscape to an oligopoly. Over this period there is much “carnage”, many large companies lose a bundle and abandon this market. The stakes are high, there are winners and losers, there is corporate drama. This is why strategy is so much fun. This case is strategy in action!!
I hope that you do a good job on this and have fun doing it. Do visit Walmart, or Target or Babies R US, AND shop online for diapers and see what you discover.
Individual Assignment due Feb 21st:
Read the What is Strategy? article by Porter. Use the Activity Map diagrams as a template to create detailed and specific Activity Map for Walmart, and think about why and how these activities have helped Walmart create a sustainable competitive advantage for three decade. This is due by the end of this week.
Please read the article posted under Strategy in the News on why eBay needs to refocus its strategy. This is a good example of how even successful businesses lose their strategic focus over time.
Please rate Andre deFusco’s presentation under Guest Speaker tab.
Individual Assignment for Feb 16th:
Please start on your mid-term project. It is due March 7th.
For the next class please read the Lecture slides and articles posted under Porter’s 5 Forces tab, and the Delicious bookmarks under: a) mbam619 Industry_Analysis Porter’s_ 5_Forces; and mbam619 Perceptual_mapping.
Please read the following news item from 2000
Team Assignment for Feb 16th:
Please read the Progressive case. Start working on the PEST, Industry Analysis, Value Chain and Value Creating Activities analysis of the Auto Insurance industry. This is the first part of the analysis of the Progressive case, this part requires you to apply all the tools that we have already covered in the class. Given that we do not have classes the week of Feb. 23rd and then you have the requirement to submit your mid-terms the following week, I would like for you to submit this partial analysis of the case by the end of Saturday, Feb. 14th. This is a slight change from the instructions I gave in the class. The reason is that this, I think, will help you pace your work for the next two weeks. You will do part of the analysis this week and the remainder (where the new learnings are) next week.
Individual Assignment for Feb 9th:
The 3 “BEST” Submissions are shown below
(Please note that there were several very good submissions, these three demonstrate that they “understood the material”, “thought deeply” about it, and “can communicate effectively”):
1) Construct Walmart’s Value Chain (Supply chain); visualize it. Do not overthink this, it is quite a simple chain.
2)Identify Walmart’s Value Creating Activities and to the best of your ability estimate what percent of sales each activity represents. Use the data provided in the Case, and if you need to make some assumptions, state those assumptions.
3)PLEASE READ all the required readings under the VALUE CHAIN tab. The Amazon pdf is especially useful to your team assignment
TEAM assignment for Feb 9th:
All teams to analyze Xerox Book-in-time case. Use data provided in the case. I would like to see your analysis cover the following topics:
1)PEST analysis (briefly)
2)Industry Analysis of all the players (industries) in the value chain. You should in the very least be able to estimate the Size and profit margins for each player in the value chain.
3)Visualize the Publishing industry value chain
4)Construct the value chain for a book that retails for $25. Showing on a graph the value added and the profit margins for each player in the chain. For Publishers in the chain also show the major expenses associated with publishing a book that retails for $25. You should construct this value chain twice, once with the wholesaler in the chain and once without. It should not be too hard to construct the value chain and graph without the wholesaler with the data provided in the case, you will have some difficulty in constructing the chain when the wholesaler is in the chain, because there is not enough data to estimate the wholesaler’s costs. However, I would like for you to think and make reasonable assumptions about missing data for wholesaler.
5)After you have completed 1-4 above and “deeply understood” the Book Publishing industry, identify which player(s) in the Value Chain could leverage the Xerox Book-in-time printing platform. If you were the General Manager of the Xerox BIT product line who would you sell this technology to, and what would your “pitch” be. Can you estimate the demand for Xerox Book-in-time, that is, how many such machines could Xerox sell and to whom?
6)Where did Amazon.com fit into this publishing/distribution value chain? Construct the publishing value chain with Amazon.com in it, and show what economies Amazon.com provides, that is what BIG costs/expenses are elimintated from the value chain.
We will be devoting the entire class time to this assignment. There is a lot to learn from this case. You will get as much out of this case as the effort you put into this assignment. I am looking forward to a substantive and lively discussion of your analysis on Feb 9th.
Feb 2nd Assignment: Industry Attributes/Definition
and Value/Supply Chain topics:
-SIC and NAICS codes
Measures of Industry Attractiveness
-Government sources for Industry statistics
-Visualizing Industry statistics/compare industries
Industry life-cycle and creative destruction
-appropriate resource focus at each stage in the cycle
Industry Supply Chain
-raw material to customer
What is the Value-added by each member of the supply chain?
-What is dis-intermediation? Why does it happen?
Concept of Industry PIE
-How is the PIE split
-How big is the PIE– what determines the size?
1. Read (rate and comment) all the articles posted under the Industry Attributes and Value Chain/PIE tabs.
2. Explore the bookmarks under mbam619 Industry_Analysis Industry_Definition; and Industry_Analysis Value-chain
3.For Walmart define:
Industry sector and the NAICS two digit code
Industry sub-sector and the NAICS code for it
Discount Industry and the NAICS code for it
Draw a graph for the Industry showing:
Show Walmart’s performance relative to industry in growth rate and profitability
Compute the HH Index for the industry
Draw a Proftablily, Growth rate and Size graph plotting the following industries on it:
Draw a life-cycle chart and position on the chart the following industries
-Discount merchandising industry
-Travel Agency industry
-Book publishing industry
Explain how the “cycle of creative destruction” applies to the CRS industry, that is how the industry was born, matured, and reconstituted.
Come prepared to the class to discuss in-depth CRS case and the Xerox case