This section covers advantages that incumbents have as a result of economies of scale, learning economies, brand loyalty/customer loyalty and switching cost
Lecture slides
economies of scale are driving consolidation amongst credit unions
Good explanation of economies of scale with an example
A recent example of barrier to entry being erected by the incumbents in the music industry. Worth reading:
You tube UK to remove music videos
A brief write-up on ways to gain Competitive Advantage in eBusiness.
eBusiness, how to gain competitive advantage
A good example of strategy in action in the diaper wars
Diaper Wars continue to this day…Pampers vs. Huggies
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