8.Incumbency Advantages

Economies of Scale

Economies of Scale

This section covers advantages that incumbents have as a result of economies of scale, learning economies, brand loyalty/customer loyalty and switching cost

Lecture slides

economies of scale are driving consolidation amongst credit unions

Good explanation of economies of scale with an example

A recent example of barrier to entry being erected by the incumbents in the music industry. Worth reading:

You tube UK to remove music videos

A brief write-up on ways to gain Competitive Advantage in eBusiness.

eBusiness, how to gain competitive advantage

A good example of strategy in action in the diaper wars

Diaper Wars continue to this day…Pampers vs. Huggies

More on diaper wars!!


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